Overview of Fueled

fueled.com, LinkedIn, Crunchbase, 10up, Business of Apps

According to their own website and LinkedIn profile, Fueled is a digital transformation agency specializing in creating digital products and experiences, including mobile apps, web development, AI integration, enterprise CMS, and digital strategy. They focus on "sharp strategy and precision execution" to deliver impactful experiences across platforms like iOS, Android, WordPress, and various CMS tools such as Sanity, Webflow, and Contentful. Third-party sources, such as Crunchbase, PitchBook, and agency directories, describe them similarly as a full-service digital design, development, branding, and strategy firm, often working with startups and big brands on award-winning apps and web projects. They acquired 10up in 2023, a leading WordPress delivery partner, enhancing their capabilities in content-powered digital experiences, which is particularly relevant for web redesign projects involving enterprise-class WordPress or CMS migrations. No major changes reported since the acquisition.

Company History and Locations

LinkedIn, Fueled About Page, Crunchbase, ZoomInfo, PitchBook

Self-reported on their LinkedIn and about page: Founded in 2007, Fueled has grown to a global team operating remotely worldwide, with a physical presence noted at 13 Crosby St, Floor 3, New York, NY. Second-hand reports from directories like Crunchbase, ZoomInfo, and PitchBook confirm the 2007 founding and New York headquarters, with no additional physical offices widely mentioned, emphasizing a remote-first model.

Services Relevant to Web Redesign

Fueled Website, LinkedIn, Clutch, Vercel, Shopify, Business of Apps

According to their website and LinkedIn, Fueled offers web design and development, UI/UX, enterprise web and CMS solutions (e.g., WordPress via 10up), SEO, digital growth, cloud infrastructure (AWS, Azure), analytics (Google Analytics, Amplitude), and AI expertise. They position themselves as partners for digital transformation, with specialties in making complex systems simple and compelling. External reviews on Clutch and Business of Apps highlight their strengths in design and development quality, communication, and handling enterprise clients, though some note higher costs. For web redesign evaluation, their WordPress leadership, tech partnerships (e.g., Vercel, Shopify), and focus on user-centric experiences make them suitable, but clients report project costs ranging from $36,000 to over $2 million.

Notable Clients and Projects

Fueled Website, Instagram, Facebook, LinkedIn, Google, The New York Times, Mayo Clinic, Disney, Apple, Harvard, The White House, Microsoft, Warby Parker, DesignRush, Clutch, MGM International Resorts, Verizon, Barney's NYC, Business of Apps

Self-reported via their website, Instagram, Facebook, and LinkedIn: Fueled has worked with high-profile clients including Google, The New York Times, Mayo Clinic, Disney, Apple, Harvard, The White House, Microsoft, Warby Parker, DIME Beauty Co, IMMI, Meow Wolf, and mission-driven nonprofits or government agencies. They highlight award-winning mobile apps (e.g., Apple's "App of the Year") and enterprise projects, including recent nominations for Webby Awards. Third-party sources like DesignRush, Clutch, and Business of Apps corroborate clients such as MGM International Resorts, Verizon, Barney's NYC, Matador, and CalMatters, with reviews praising their work for Fortune 500 companies and startups.

Gross Income/Revenue

Growjo, LeadIQ, Owler, Crunchbase, Glassdoor, PitchBook

Fueled does not publicly disclose revenue on their site. Second-hand estimates vary across data aggregators:

These are approximations, as Crunchbase notes them in the category of web development companies with more than $10 million in revenue, but no exact figures. Glassdoor indicates revenue as "Unknown / Non-Applicable." No significant changes reported in recent months.

Number of Employees

LinkedIn, Fueled About Page, ZoomInfo, Crunchbase, Growjo, PitchBook, LeadIQ, Owler, 10up, Glassdoor

Self-reported on LinkedIn and their about page: 201-500 employees, with over 300 experts spanning digital strategy, engineering, UX/design, AI, and more. Second-hand reports show variation:

The discrepancy may stem from the 10up acquisition and remote/global structure; higher estimates align with self-reports post-merger. Glassdoor mentions 69 reviews, indicating a stable workforce.

Other Evaluation Factors

Crunchbase, PitchBook, Clutch, Glassdoor, Comparably, Business of Apps

Top Five Resultant Client Sites

10up Portfolio, Fueled Work

Self-reported in their portfolio (via 10up practice), Fueled has contributed to the following prominent client websites through redesign, development, or transformation projects. Second-hand reports from directories and reviews confirm their involvement. Below are five top examples with AI-generated ratings based on standard criteria (1-10 scale).

1. The White House [Biden's version] (www.whitehouse.gov)

CriteriaScoreReason
Aesthetics9Clean, professional design with patriotic colors and modern layout.
Usability9Intuitive navigation, clear menus, and easy access to information.
Performance9Fast loading times and smooth scrolling, optimized for high traffic.
Mobile Responsiveness10Fully responsive, adapts seamlessly to mobile devices.
Content Quality10High-quality, official, timely, and well-structured content.
Accessibility10Complies with WCAG standards, including alt texts and keyboard support.

2. Al Jazeera (www.aljazeera.com)

CriteriaScoreReason
Aesthetics8Modern, news-oriented design with bold visuals and clear typography.
Usability9Easy to browse news categories and search for articles.
Performance8Quick load times, though heavy media can affect slower connections.
Mobile Responsiveness9Well-adapted for mobile, with responsive elements.
Content Quality9In-depth, global news coverage with multimedia elements.
Accessibility8Good use of alt texts and ARIA, but some improvements possible.

3. TechCrunch (techcrunch.com)

CriteriaScoreReason
Aesthetics8Sleek, tech-focused design with engaging visuals.
Usability9Simple navigation for news, events, and startups.
Performance9Optimized for speed, fast article loading.
Mobile Responsiveness9Excellent mobile layout and touch-friendly.
Content Quality9High-quality tech news, analysis, and updates.
Accessibility8Solid accessibility features, including screen reader support.

4. California DMV (www.dmv.ca.gov)

CriteriaScoreReason
Aesthetics7Functional government design, straightforward but not flashy.
Usability8Clear service categories and online tools for easy use.
Performance8Reasonable load times for forms and info pages.
Mobile Responsiveness9Adapts well to mobile for on-the-go services.
Content Quality9Accurate, comprehensive info on DMV services.
Accessibility9Meets ADA standards with alt texts and navigation aids.

5. Digital Democracy - CalMatters (digitaldemocracy.calmatters.org)

CriteriaScoreReason
Aesthetics8Clean, modern interface suitable for data-heavy site.
Usability8Effective search and navigation for legislative data.
Performance7Adequate, but data queries may vary in speed.
Mobile Responsiveness8Responsive design for mobile access.
Content Quality9Rich, AI-powered legislative insights and data.
Accessibility8Good features, though some data visuals may need enhancement.